{"id":3383,"date":"2026-09-15T01:40:51","date_gmt":"2026-09-15T01:40:51","guid":{"rendered":"https:\/\/crm-plus.nl\/?page_id=3383"},"modified":"2026-09-23T01:21:12","modified_gmt":"2026-09-23T01:21:12","slug":"home","status":"publish","type":"page","link":"https:\/\/crm-plus.nl\/en\/home\/","title":{"rendered":"Home"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; column_spacing=&#8221;lg&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789566220613{background-image: url(https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Hero-1.png) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; row_title=&#8221;Hero&#8221; min_height=&#8221;580px&#8221;][vc_column width=&#8221;2\/3&#8243;]<style>.vcex-heading.vcex_6ab392b0636b0{font-size:56px;line-height:60px;}<\/style><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h1 wpex-text-left vcex_6ab392b0636b0\"><span class=\"vcex-heading-inner wpex-inline-block\">We don't start with answers.<br \/>\nWe start by asking better questions.<\/span><\/h1><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-left wpex-mr-auto wpex-max-w-100 wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main\" style=\"width:55px;margin-block-start:40px;margin-block-end:32px;margin-inline:0px;border-bottom-width:3px;border-color:#022a3a;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; align=&#8221;left&#8221; width=&#8221;700px&#8221; font_size=&#8221;28px&#8221; line_height=&#8221;36px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;40px&#8221;]We help leaders understand complex business challenges and turn them into workable solutions.[\/vc_column_text]<style>.vcex-button.vcex_6ab392b064d0a{border-radius:0px;border-width:1px;border-style:solid;padding:15px 28px;margin-inline-end:14px;margin-inline-start:0px;margin-block:0px;background:#022a3a;color:#ffffff!important;border-color:#022a3a;font-size:17px;}.vcex-button.vcex_6ab392b064d0a:hover{color:#ffffff!important;}.vcex-button.vcex_6ab392b064d0a:is(.active,[aria-expanded=true],[aria-pressed=true]){color:#ffffff!important;}.vcex-button.vcex_6ab392b064d0a .theme-button-icon-right{padding-inline-start:8px;--wpex-btn-icon-animate-h:3px;}<\/style><a href=\"https:\/\/crm-plus.nl\/en\/approach\/\" class=\"vcex-button theme-button align-left inline wpex-shadow-none vcex_6ab392b064d0a\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Explore our approach<span class=\"vcex-button-icon vcex-icon-wrap theme-button-icon-right theme-button-icon-animate-h\"><span class=\"wpex-icon wpex-icon--bidi\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z\"\/><\/svg><\/span><\/span><\/span><\/a> <style>.vcex-button.vcex_6ab392b06820f{border-radius:0px;border-width:1px;border-style:solid;padding:15px 28px;margin:0px;color:#022a3a!important;border-color:#022a3a;font-size:17px;}.vcex-button.vcex_6ab392b06820f:hover{background:#022a3a!important;color:#ffffff!important;}.vcex-button.vcex_6ab392b06820f:is(.active,[aria-expanded=true],[aria-pressed=true]){color:#ffffff!important;}<\/style><a href=\"#contact\" class=\"vcex-button theme-button outline black align-left inline wpex-shadow-none vcex_6ab392b06820f\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Contact CRM-plus<\/span><\/a> [\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#f5f5f5&#8243;][vc_column width=&#8221;7\/12&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab392b0688da{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789340975573 vcex_6ab392b0688da\"><span class=\"vcex-heading-inner wpex-inline-block\">RELEVANCE<\/span><\/div><style>.vcex-heading.vcex_6ab392b068f00{font-size:36px;font-weight:600;line-height:42px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1789340998890 vcex_6ab392b068f00\"><span class=\"vcex-heading-inner wpex-inline-block\">When CRM-plus is relevant<\/span><\/h2>[\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-5 vc_col-sm-inherit&#8221;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789338885274{margin-left: 70px !important;}&#8221; font_size=&#8221;16px&#8221; line_height=&#8221;24px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;0px&#8221;]<strong data-start=\"287\" data-end=\"341\">Complex challenges. Real people. Lasting progress.<\/strong><br data-start=\"341\" data-end=\"344\" \/>CRM-plus works with leaders who want to move from uncertainty to clarity \u2014 and from ideas to impact.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#f5f5f5&#8243;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343214040{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ececec&#8221;]<style>.vcex-icon.vcex_6ab392b069417 .vcex-icon-wrap{width:32px;height:36px;}<\/style><div class=\"vcex-icon vcex-module vcex-icon-normal wpex-text-center vcex_6ab392b069417\"><div class=\"vcex-icon-wrap wpex-inline-flex wpex-items-center wpex-justify-center wpex-leading-none\"><span class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 512 512\"><path d=\"M448 256A192 192 0 1 0 64 256a192 192 0 1 0 384 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm256 80a80 80 0 1 0 0-160 80 80 0 1 0 0 160zm0-224a144 144 0 1 1 0 288 144 144 0 1 1 0-288zM224 256a32 32 0 1 1 64 0 32 32 0 1 1 -64 0z\"\/><\/svg><\/span><\/div><\/div><style>.vcex-heading.vcex_6ab392b069949{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b069949\"><span class=\"vcex-heading-inner wpex-inline-block\">Strategic direction<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]Clarify where to focus, what creates value and which choices matter most. Translate market, customer and business priorities into a practical direction for change.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343220999{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ececec&#8221;]<style>.vcex-icon.vcex_6ab392b069c1d .vcex-icon-wrap{width:32px;height:36px;}<\/style><div class=\"vcex-icon vcex-module vcex-icon-normal wpex-text-center vcex_6ab392b069c1d\"><div class=\"vcex-icon-wrap wpex-inline-flex wpex-items-center wpex-justify-center wpex-leading-none\"><span class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 384 512\"><path d=\"M0 256L28.5 28c2-16 15.6-28 31.8-28H228.9c15 0 27.1 12.1 27.1 27.1c0 3.2-.6 6.5-1.7 9.5L208 160H347.3c20.2 0 36.7 16.4 36.7 36.7c0 7.4-2.2 14.6-6.4 20.7l-192.2 281c-5.9 8.6-15.6 13.7-25.9 13.7h-2.9c-15.7 0-28.5-12.8-28.5-28.5c0-2.3 .3-4.6 .9-6.9L176 288H32c-17.7 0-32-14.3-32-32z\"\/><\/svg><\/span><\/div><\/div><style>.vcex-heading.vcex_6ab392b06a048{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06a048\"><span class=\"vcex-heading-inner wpex-inline-block\">Organizational change<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]Align processes, responsibilities, people and technology so change can actually take hold. Introduce improvements step by step, at a pace the organisation can adopt.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343229040{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ececec&#8221;]<style>.vcex-icon.vcex_6ab392b06a36b .vcex-icon-wrap{width:32px;height:36px;}<\/style><div class=\"vcex-icon vcex-module vcex-icon-normal wpex-text-center vcex_6ab392b06a36b\"><div class=\"vcex-icon-wrap wpex-inline-flex wpex-items-center wpex-justify-center wpex-leading-none\"><span class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 576 512\"><path d=\"M384 160c-17.7 0-32-14.3-32-32s14.3-32 32-32H544c17.7 0 32 14.3 32 32V288c0 17.7-14.3 32-32 32s-32-14.3-32-32V205.3L342.6 374.6c-12.5 12.5-32.8 12.5-45.3 0L192 269.3 54.6 406.6c-12.5 12.5-32.8 12.5-45.3 0s-12.5-32.8 0-45.3l160-160c12.5-12.5 32.8-12.5 45.3 0L320 306.7 466.7 160H384z\"\/><\/svg><\/span><\/div><\/div><style>.vcex-heading.vcex_6ab392b06a75b{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06a75b\"><span class=\"vcex-heading-inner wpex-inline-block\">CRM and customer value<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]Use CRM to support the way your business creates customer value. Connect sales, service, information and management needs to solutions people will actually use.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343238164{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ececec&#8221;]<style>.vcex-icon.vcex_6ab392b06aa5f .vcex-icon-wrap{width:32px;height:36px;}<\/style><div class=\"vcex-icon vcex-module vcex-icon-normal wpex-text-center vcex_6ab392b06aa5f\"><div class=\"vcex-icon-wrap wpex-inline-flex wpex-items-center wpex-justify-center wpex-leading-none\"><span class=\"wpex-icon\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 30 32\"><path d=\"M25.714 8q0-0.714-0.5-1.214t-1.214-0.5-1.214 0.5-0.5 1.214 0.5 1.214 1.214 0.5 1.214-0.5 0.5-1.214zM29.714 2.857q0 4.446-1.348 7.687t-4.527 6.438q-1.446 1.429-3.482 3.143l-0.357 6.768q-0.036 0.286-0.286 0.464l-6.857 4q-0.125 0.071-0.286 0.071-0.214 0-0.411-0.161l-1.143-1.143q-0.232-0.25-0.143-0.571l1.518-4.929-5.018-5.018-4.929 1.518q-0.054 0.018-0.161 0.018-0.25 0-0.411-0.161l-1.143-1.143q-0.304-0.339-0.089-0.696l4-6.857q0.179-0.25 0.464-0.286l6.768-0.357q1.714-2.036 3.143-3.482 3.357-3.339 6.393-4.607t7.696-1.268q0.25 0 0.429 0.17t0.179 0.402z\"><\/path><\/svg><\/span><\/div><\/div><style>.vcex-heading.vcex_6ab392b06ae57{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06ae57\"><span class=\"vcex-heading-inner wpex-inline-block\">Operational improvement<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]Simplify and redesign processes where work gets stuck, visibility is missing or responsibilities are unclear. Create practical ways of working that improve grip and execution.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343255692{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ececec&#8221;]<style>.vcex-icon.vcex_6ab392b06b111 .vcex-icon-wrap{width:32px;height:36px;}<\/style><div class=\"vcex-icon vcex-module vcex-icon-normal wpex-text-center vcex_6ab392b06b111\"><div class=\"vcex-icon-wrap wpex-inline-flex wpex-items-center wpex-justify-center wpex-leading-none\"><span class=\"wpex-icon\" aria-hidden=\"true\"><svg viewBox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M12 10.8c-1.087-2.114-4.046-6.053-6.798-7.995C2.566.944 1.561 1.266.902 1.565.139 1.908 0 3.08 0 3.768c0 .69.378 5.65.624 6.479.815 2.736 3.713 3.66 6.383 3.364.136-.02.275-.039.415-.056-.138.022-.276.04-.415.056-3.912.58-7.387 2.005-2.83 7.078 5.013 5.19 6.87-1.113 7.823-4.308.953 3.195 2.05 9.271 7.733 4.308 4.267-4.308 1.172-6.498-2.74-7.078a8.741 8.741 0 0 1-.415-.056c.14.017.279.036.415.056 2.67.297 5.568-.628 6.383-3.364.246-.828.624-5.79.624-6.478 0-.69-.139-1.861-.902-2.206-.659-.298-1.664-.62-4.3 1.24C16.046 4.748 13.087 8.687 12 10.8Z\"\/><\/svg><\/span><\/div><\/div><style>.vcex-heading.vcex_6ab392b06b502{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06b502\"><span class=\"vcex-heading-inner wpex-inline-block\">From complexity to clarity<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]Break complex challenges into manageable pieces, test assumptions and use real business scenarios to uncover what really matters. Turn uncertainty into focused, workable choices.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;7\/12&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab392b06b97d{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789341893556 vcex_6ab392b06b97d\"><span class=\"vcex-heading-inner wpex-inline-block\">OUR APPROACH<\/span><\/div><style>.vcex-heading.vcex_6ab392b06bdb2{font-size:36px;font-weight:600;line-height:42px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1789341917521 vcex_6ab392b06bdb2\"><span class=\"vcex-heading-inner wpex-inline-block\">A business-first process<\/span><\/h2>[\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-5 vc_col-sm-inherit&#8221;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789341969523{margin-left: 70px !important;}&#8221; font_size=&#8221;16px&#8221; line_height=&#8221;24px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;0px&#8221;]<strong data-start=\"287\" data-end=\"341\">Delivering your Success.<\/strong><br data-start=\"341\" data-end=\"344\" \/>We combine curiosity, experience and practicality to help you make progress.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;35px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343309931{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ffffff&#8221;]<style>.vcex-heading.vcex_6ab392b06c20d{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06c20d\"><span class=\"vcex-heading-inner wpex-inline-block\">1 - Better questions<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]\n<p style=\"text-align: center;\">Start with the questions that reveal what is really going on. Challenge assumptions and use real business situations to get beneath the obvious symptoms.<\/p>\n[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343316488{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ffffff&#8221;]<style>.vcex-heading.vcex_6ab392b06c5df{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06c5df\"><span class=\"vcex-heading-inner wpex-inline-block\">2 - Understand<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]\n<p style=\"text-align: center;\">Understand the business, customers, market, value creation, people and information needs \u2014 and how the different pieces connect.<\/p>\n[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343324363{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ffffff&#8221;]<style>.vcex-heading.vcex_6ab392b06c9df{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06c9df\"><span class=\"vcex-heading-inner wpex-inline-block\">3 - Focus<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]\n<p style=\"text-align: center;\">Break complexity into manageable pieces and decide where change will make the biggest difference.<\/p>\n[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343331478{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ffffff&#8221;]<style>.vcex-heading.vcex_6ab392b06cddf{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06cddf\"><span class=\"vcex-heading-inner wpex-inline-block\">4 - Design<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]\n<p style=\"text-align: center;\">Shape practical solutions that fit the way the business really works \u2014 across process, organization, information and technology.<\/p>\n[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/5&#8243; css=&#8221;.vc_custom_1789343301638{padding-bottom: 10px !important;}&#8221; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-1\/5 vc_col-sm-inherit&#8221; wpex_bg_color=&#8221;#ffffff&#8221;]<style>.vcex-heading.vcex_6ab392b06d1ed{font-size:21px;font-weight:700;}<\/style><h3 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h3 wpex-text-center vcex_6ab392b06d1ed\"><span class=\"vcex-heading-inner wpex-inline-block\">5 - Make it work<\/span><\/h3>[vc_column_text css_animation=&#8221;none&#8221; font_size=&#8221;16px&#8221;]\n<p style=\"text-align: center;\">Introduce change step by step, create adoption and keep enough flexibility to adapt as the business evolves.<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#f5f5f5&#8243;][vc_column width=&#8221;7\/12&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab392b06d68b{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789345006737 vcex_6ab392b06d68b\"><span class=\"vcex-heading-inner wpex-inline-block\">INSIGHTS<\/span><\/div><style>.vcex-heading.vcex_6ab392b06db31{font-size:36px;font-weight:600;line-height:42px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1789345035403 vcex_6ab392b06db31\"><span class=\"vcex-heading-inner wpex-inline-block\">Ideas for what's next<\/span><\/h2>[\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-5 vc_col-sm-inherit&#8221;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789393866906{margin-top: 20px !important;margin-right: 30px !important;margin-left: 30px !important;}&#8221; font_size=&#8221;16px&#8221; line_height=&#8221;24px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;0px&#8221;]\n<p style=\"text-align: right;\">Insights and ideas on strategy, CRM, change and leadership. <a href=\"https:\/\/crm-plus.nl\/en\/insights\/\">View all insights<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#f5f5f5&#8243;][vc_column]<style>.wpex-post-cards.vcex_6ab392b0720b7 .wpex-post-cards-loop .wpex-card-title{font-size:22px;}<\/style><div class=\"wpex-post-cards wpex-post-cards-blog_9 wpex-mb-0 vcex_6ab392b0720b7 wpex-relative\"><div class=\"wpex-post-cards-inner\"><div class=\"wpex-post-cards-loop wpex-post-cards-grid wpex-row wpex-clr gap-35\"><div class=\"wpex-post-cards-entry col col-1 span_1_of_3 post-3255 type-post cat-65 post_tag-70 translation_priority-66\"><div class=\"wpex-card wpex-card-blog_9\"><div class=\"wpex-card-inner wpex-flex wpex-flex-col wpex-flex-grow wpex-surface-1 wpex-border-2 wpex-border-solid wpex-border-gray-200\"><div class=\"wpex-card-media\"><div class=\"wpex-card-thumbnail wpex-relative\"><a href=\"https:\/\/crm-plus.nl\/en\/where-should-change-really-start\/\"><img width=\"1672\" height=\"941\" src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Plant.png\" class=\"wpex-align-middle\" alt=\"Young green plant growing through rocky ground, symbolising where change can begin\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Plant.png 1672w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Plant-300x169.png 300w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Plant-1024x576.png 1024w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Plant-768x432.png 768w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Plant-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/a><\/div><\/div><div class=\"wpex-card-details wpex-m-25 wpex-last-mb-0\"><h3 class=\"wpex-card-title wpex-heading wpex-text-lg wpex-font-bold wpex-mb-15\"><a href=\"https:\/\/crm-plus.nl\/en\/where-should-change-really-start\/\">Where should change really start?<\/a><\/h3><div class=\"wpex-card-excerpt wpex-last-mb-0 wpex-mb-15 wpex-line-clamp-4\"><p>Real change does not start with solutions. It starts by identifying where friction, confusion or missed opportunities are holding the business back, and then improving the areas that matter most.<\/p>\n<\/div><\/div><div class=\"wpex-card-footer wpex-mt-auto wpex-mb-25 wpex-mx-25\"><div class=\"wpex-card-more-link wpex-font-semibold\"><a href=\"https:\/\/crm-plus.nl\/en\/where-should-change-really-start\/\" aria-label=\"Read more about Where should change really start?\" class=\"wpex-hover-underline\">Read more &rarr;<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"wpex-post-cards-entry col col-2 span_1_of_3 post-3252 type-post cat-65\"><div class=\"wpex-card wpex-card-blog_9\"><div class=\"wpex-card-inner wpex-flex wpex-flex-col wpex-flex-grow wpex-surface-1 wpex-border-2 wpex-border-solid wpex-border-gray-200\"><div class=\"wpex-card-media\"><div class=\"wpex-card-thumbnail wpex-relative\"><a href=\"https:\/\/crm-plus.nl\/en\/is-a-better-salesforce-dashboard-really-the-answer\/\"><img width=\"1672\" height=\"941\" src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Dashboard.png\" class=\"wpex-align-middle\" alt=\"Business information and Salesforce dashboard concept\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Dashboard.png 1672w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Dashboard-300x169.png 300w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Dashboard-1024x576.png 1024w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Dashboard-768x432.png 768w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Dashboard-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/a><\/div><\/div><div class=\"wpex-card-details wpex-m-25 wpex-last-mb-0\"><h3 class=\"wpex-card-title wpex-heading wpex-text-lg wpex-font-bold wpex-mb-15\"><a href=\"https:\/\/crm-plus.nl\/en\/is-a-better-salesforce-dashboard-really-the-answer\/\">Is a better Salesforce dashboard really the answer?<\/a><\/h3><div class=\"wpex-card-excerpt wpex-last-mb-0 wpex-mb-15 wpex-line-clamp-4\"><p>When Salesforce lacks overview, the obvious response is often another dashboard. But more reporting does not automatically create more control. The real issue may lie in the way information is captured, responsibilities are organised or decisions are made.<\/p>\n<\/div><\/div><div class=\"wpex-card-footer wpex-mt-auto wpex-mb-25 wpex-mx-25\"><div class=\"wpex-card-more-link wpex-font-semibold\"><a href=\"https:\/\/crm-plus.nl\/en\/is-a-better-salesforce-dashboard-really-the-answer\/\" aria-label=\"Read more about Is a better Salesforce dashboard really the answer?\" class=\"wpex-hover-underline\">Read more &rarr;<\/a><\/div><\/div><\/div><\/div><\/div><div class=\"wpex-post-cards-entry col col-3 span_1_of_3 post-3249 type-post cat-65 translation_priority-66\"><div class=\"wpex-card wpex-card-blog_9\"><div class=\"wpex-card-inner wpex-flex wpex-flex-col wpex-flex-grow wpex-surface-1 wpex-border-2 wpex-border-solid wpex-border-gray-200\"><div class=\"wpex-card-media\"><div class=\"wpex-card-thumbnail wpex-relative\"><a href=\"https:\/\/crm-plus.nl\/en\/is-low-crm-adoption-really-an-adoption-problem\/\"><img width=\"1672\" height=\"941\" src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Kompass-1.png\" class=\"wpex-align-middle\" alt=\"Is low CRM adoption really an adoption problem?\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Kompass-1.png 1672w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Kompass-1-300x169.png 300w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Kompass-1-1024x576.png 1024w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Kompass-1-768x432.png 768w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Kompass-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1672px) 100vw, 1672px\" \/><\/a><\/div><\/div><div class=\"wpex-card-details wpex-m-25 wpex-last-mb-0\"><h3 class=\"wpex-card-title wpex-heading wpex-text-lg wpex-font-bold wpex-mb-15\"><a href=\"https:\/\/crm-plus.nl\/en\/is-low-crm-adoption-really-an-adoption-problem\/\">Is low CRM adoption really an adoption problem?<\/a><\/h3><div class=\"wpex-card-excerpt wpex-last-mb-0 wpex-mb-15 wpex-line-clamp-4\"><p>Low adoption is often treated as a user problem. But what if the real issue is the process, unclear responsibilities or a CRM solution that simply doesn\u2019t fit the way people work?<\/p>\n<\/div><\/div><div class=\"wpex-card-footer wpex-mt-auto wpex-mb-25 wpex-mx-25\"><div class=\"wpex-card-more-link wpex-font-semibold\"><a href=\"https:\/\/crm-plus.nl\/en\/is-low-crm-adoption-really-an-adoption-problem\/\" aria-label=\"Read more about Is low CRM adoption really an adoption problem?\" class=\"wpex-hover-underline\">Read more &rarr;<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;7\/12&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab392b074fd3{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789345612055 vcex_6ab392b074fd3\"><span class=\"vcex-heading-inner wpex-inline-block\">EXPERIENCE<\/span><\/div><style>.vcex-heading.vcex_6ab392b075479{font-size:36px;font-weight:600;line-height:42px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1789345648385 vcex_6ab392b075479\"><span class=\"vcex-heading-inner wpex-inline-block\">Trusted by ambitious organizations<\/span><\/h2>[\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;5\/12&#8243; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-5 vc_col-sm-inherit&#8221;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789401606680{margin-top: 20px !important;margin-right: 30px !important;margin-left: 30px !important;}&#8221; font_size=&#8221;16px&#8221; line_height=&#8221;24px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;0px&#8221;]\n<p style=\"text-align: right;\">We&#8217;ve worked with many organizations. <a href=\"https:\/\/crm-plus.nl\/en\/customer-stories\/\">Selected Customer Stories<\/a><\/p>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column][vc_column_text css_animation=&#8221;none&#8221;]<ul class=\"kiwi-logo-carousel kiwi-logo-carousel-default grayhovercolor align-center col4\"><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/logo.png\" alt=\"BSU\" title=\"BSU\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Hoving-Partners.png\" alt=\"Hovingh & Partners\" title=\"Hovingh & Partners\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Arbouw1.png\" alt=\"Arbouw\" title=\"Arbouw\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Wilgenrijk.png\" alt=\"Wilgenrijk\" title=\"Wilgenrijk\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Gazing-logo.png\" alt=\"Gazing performance systems\" title=\"Gazing performance systems\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Facilitylinq1.png\" alt=\"Facilitylinq\" title=\"Facilitylinq\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Maas-Kleiberg.png\" alt=\"Maas & Kleiberg\" title=\"Maas & Kleiberg\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Access-to-medicine-index.png\" alt=\"Access to medicine index\" title=\"Access to medicine index\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Tectrade.png\" alt=\"Tectrade\" title=\"Tectrade\"><\/div><\/a><\/li><li style=\"height:80px;\"><a href=\"https:\/\/crm-plus.nl\/klanten\/\"><div class=\"helper\" style=\"height:80px; width:120px;\" ><img src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2015\/01\/Intratel-B.V.1-e1422001827404.png\" alt=\"Intratel\" title=\"Intratel\"><\/div><\/a><\/li><\/ul>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column]<style>.vcex-heading.vcex_6ab392b077d75{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789401033696 vcex_6ab392b077d75\"><a href=\"https:\/\/crm-plus.nl\/en\/customer-stories\/\" class=\"wpex-no-underline wpex-inherit-color-important\"><span class=\"vcex-heading-inner wpex-inline-block\">SELECTED CUSTOMER STORIES<\/span><\/a><\/div><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:10px;\"><\/div><style>.wpex-post-cards.vcex_6ab392b07d7cc .wpex-post-cards-loop .wpex-card-title{font-size:22px;}<\/style><div class=\"wpex-post-cards wpex-post-cards-simple_6 wpex-mb-0 vcex_6ab392b07d7cc wpex-relative\"><div class=\"wpex-post-cards-inner\"><div class=\"wpex-post-cards-loop wpex-post-cards-grid wpex-row wpex-clr gap-35\"><div class=\"wpex-post-cards-entry col col-1 span_1_of_3 post-3303 type-post cat-67 translation_priority-66\"><div class=\"wpex-card wpex-card-simple_6 customer-story-card\"><h3 class=\"wpex-card-title wpex-heading wpex-text-lg wpex-mb-10\"><a href=\"https:\/\/crm-plus.nl\/en\/creating-control-and-visibility-during-rapid-growth\/\">Creating control and visibility during rapid growth<\/a><\/h3><div class=\"wpex-card-excerpt wpex-last-mb-0 wpex-mb-20 wpex-line-clamp-4\"><p>Rapid growth had made it difficult for RetailConnect to maintain overview and control. We connected projects, orders, work in progress and store procedures in Salesforce, with invoicing flowing through to Exact Online.<\/p>\n<\/div><div class=\"wpex-card-more-link\"><a href=\"https:\/\/crm-plus.nl\/en\/creating-control-and-visibility-during-rapid-growth\/\" aria-label=\"Read more about Creating control and visibility during rapid growth\" class=\"wpex-hover-underline\">Read more &rarr;<\/a><\/div><\/div><\/div><div class=\"wpex-post-cards-entry col col-2 span_1_of_3 post-3301 type-post cat-67 translation_priority-66\"><div class=\"wpex-card wpex-card-simple_6 customer-story-card\"><h3 class=\"wpex-card-title wpex-heading wpex-text-lg wpex-mb-10\"><a href=\"https:\/\/crm-plus.nl\/en\/building-the-commercial-foundation-for-ocean-outdoor-germany\/\">Building the commercial foundation for Ocean Outdoor Germany<\/a><\/h3><div class=\"wpex-card-excerpt wpex-last-mb-0 wpex-mb-20 wpex-line-clamp-4\"><p>When Ocean Outdoor launched its German business, we helped build the commercial processes and Salesforce foundation from the ground up \u2014 combining practical selling processes, complex discount structures and management reporting in one workable solution.<\/p>\n<\/div><div class=\"wpex-card-more-link\"><a href=\"https:\/\/crm-plus.nl\/en\/building-the-commercial-foundation-for-ocean-outdoor-germany\/\" aria-label=\"Read more about Building the commercial foundation for Ocean Outdoor Germany\" class=\"wpex-hover-underline\">Read more &rarr;<\/a><\/div><\/div><\/div><div class=\"wpex-post-cards-entry col col-3 span_1_of_3 post-3298 type-post cat-67 translation_priority-66\"><div class=\"wpex-card wpex-card-simple_6 customer-story-card\"><h3 class=\"wpex-card-title wpex-heading wpex-text-lg wpex-mb-10\"><a href=\"https:\/\/crm-plus.nl\/en\/creating-one-commercial-way-of-working-after-a-five-company-merger\/\">Creating one commercial way of working after a five-company merger<\/a><\/h3><div class=\"wpex-card-excerpt wpex-last-mb-0 wpex-mb-20 wpex-line-clamp-4\"><p>After five companies merged, Logistyx needed one commercial way of working. We helped harmonise the sales process and translate it into a practical Salesforce solution that created clarity across the new organization.<\/p>\n<\/div><div class=\"wpex-card-more-link\"><a href=\"https:\/\/crm-plus.nl\/en\/creating-one-commercial-way-of-working-after-a-five-company-merger\/\" aria-label=\"Read more about Creating one commercial way of working after a five-company merger\" class=\"wpex-hover-underline\">Read more &rarr;<\/a><\/div><\/div><\/div><\/div><\/div><\/div>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; wpex_bg_color=&#8221;#f5f5f5&#8243;][vc_column width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab392b07f658{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789345875416 vcex_6ab392b07f658\"><span class=\"vcex-heading-inner wpex-inline-block\">ABOUT<\/span><\/div><style>.vcex-heading.vcex_6ab392b07fbde{font-size:36px;font-weight:600;line-height:42px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1789345893344 vcex_6ab392b07fbde\"><span class=\"vcex-heading-inner wpex-inline-block\">Founder-led. Focused on what matters.<\/span><\/h2>[vc_column_text css_animation=&#8221;none&#8221; align=&#8221;left&#8221; css=&#8221;.vc_custom_1790126468326{margin-left: 20px !important;}&#8221; width=&#8221;600px&#8221; font_size=&#8221;18px&#8221; line_height=&#8221;26px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;40px&#8221;]CRM-plus is led by Frank, an experienced advisor who combines strategic insight with a practical, down-to-earth approach. With a background in business, technology and change, Frank helps leaders make sense of complexity and turn it into progress.<\/p>\n<p><a href=\"https:\/\/crm-plus.nl\/en\/about\/\">More about Frank and CRM-plus \u2192<\/a>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/4&#8243;]<figure class=\"vcex-image vcex-module wpex-mb-0 wpex-text-center\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"311\" height=\"308\" src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1.png\" class=\"vcex-image-img wpex-align-middle\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1.png 311w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1-300x297.png 300w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1-150x150.png 150w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><\/div><\/figure>[\/vc_column][vc_column width=&#8221;1\/4&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:50px;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789405264109{margin-left: -55px !important;}&#8221; font_size=&#8221;16px&#8221; line_height=&#8221;24px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;0px&#8221;]\n<p class=\"p1\"><em>&#8220;I believe progress starts with a better conversation.&#8221;<\/em><\/p>\n[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:20px;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1789405557448{margin-left: -20px !important;}&#8221; font_size=&#8221;16px&#8221; line_height=&#8221;24px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;0px&#8221;]Frank<br \/>\nFounder CRM-plus[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;0px&#8221; css_animation=&#8221;none&#8221; remove_bottom_col_margin=&#8221;true&#8221; css=&#8221;.vc_custom_1789558605650{padding-bottom: 70px !important;}&#8221; wpex_bg_color=&#8221;#ffffff&#8221; local_scroll_id=&#8221;contact&#8221;][vc_column width=&#8221;1\/2&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab392b0812b7{color:#777777;font-size:20px;font-weight:400;line-height:24px;}<\/style><div class=\"vcex-heading vcex-heading-plain vcex-module wpex-heading wpex-text-2xl wpex-mt-0 wpex-mb-5 wpex-text-left vc_custom_1789345963140 vcex_6ab392b0812b7\"><span class=\"vcex-heading-inner wpex-inline-block\">CONTACT<\/span><\/div><style>.vcex-heading.vcex_6ab392b0817e1{font-size:36px;font-weight:600;line-height:42px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1789345981125 vcex_6ab392b0817e1\"><span class=\"vcex-heading-inner wpex-inline-block\">Have a business challenge worth solving?<\/span><\/h2>[vc_column_text css_animation=&#8221;none&#8221; align=&#8221;left&#8221; css=&#8221;.vc_custom_1789422954324{margin-left: 20px !important;}&#8221; width=&#8221;600px&#8221; font_size=&#8221;18px&#8221; line_height=&#8221;26px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;40px&#8221;]Let&#8217;s have a conversation. Get in touch to explore how CRM-plus can help you move forward.[\/vc_column_text][\/vc_column][vc_column css_animation=&#8221;none&#8221; width=&#8221;1\/2&#8243; offset=&#8221;vc_col-xl-inherit vc_col-lg-inherit vc_col-md-5 vc_col-sm-inherit&#8221;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3376-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3376\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/3383#wpcf7-f3376-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3376\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3376-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"crm-contact-row\">\n\t<div class=\"crm-contact-half\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"first_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First name\" value=\"\" type=\"text\" name=\"first_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"crm-contact-half\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"last_name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last name\" value=\"\" type=\"text\" name=\"last_name\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"crm-contact-row\">\n\t<div class=\"crm-contact-half\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"company\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"company\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"crm-contact-half\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"title\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Title\" value=\"\" type=\"text\" name=\"title\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"crm-contact-row\">\n\t<div class=\"crm-contact-half\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"mobile\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-tel wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-tel\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Mobile\" value=\"\" type=\"tel\" name=\"mobile\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n\t<div class=\"crm-contact-half\">\n\t\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"email\" \/><\/span>\n\t\t<\/p>\n\t<\/div>\n<\/div>\n<div class=\"crm-contact-full\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"description\"><textarea cols=\"40\" rows=\"10\" maxlength=\"2000\" class=\"wpcf7-form-control wpcf7-textarea wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Message\" name=\"description\"><\/textarea><\/span>\n\t<\/p>\n<\/div>\n<div class=\"crm-contact-actions\">\n\t<div class=\"crm-contact-action-left\">\n\t<div class=\"wpcf7-turnstile cf-turnstile\" data-sitekey=\"0x4AAAAAAEwHS5Iff8DuzWwi\" data-response-field-name=\"_wpcf7_turnstile_response\" data-language=\"en\"><\/div>\n\t<\/div>\n\t<div class=\"crm-contact-action-right\">\n\t\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"30\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n[\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; 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