{"id":3392,"date":"2026-09-15T11:40:28","date_gmt":"2026-09-15T11:40:28","guid":{"rendered":"https:\/\/crm-plus.nl\/?page_id=3392"},"modified":"2026-09-23T00:01:54","modified_gmt":"2026-09-23T00:01:54","slug":"about","status":"publish","type":"page","link":"https:\/\/crm-plus.nl\/en\/about\/","title":{"rendered":"About"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\">[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; column_spacing=&#8221;lg&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790118313363{background-image: url(https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/About-Hero.png) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; row_title=&#8221;Hero&#8221; min_height=&#8221;580px&#8221;][vc_column width=&#8221;2\/3&#8243;]<style>.vcex-heading.vcex_6ab3924f3c243{font-size:56px;line-height:60px;}<\/style><h1 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h1 wpex-text-left vcex_6ab3924f3c243\"><span class=\"vcex-heading-inner wpex-inline-block\">Business experience.<br \/>\nCuriosity. Practical thinking.<\/span><\/h1><div class=\"vcex-module vcex-divider vcex-divider-solid vcex-divider-left wpex-mr-auto wpex-max-w-100 wpex-block wpex-h-0 wpex-border-b wpex-border-solid wpex-border-main\" style=\"width:55px;margin-block-start:40px;margin-block-end:32px;margin-inline:0px;border-bottom-width:3px;border-color:#032a3b;\"><\/div>[vc_column_text css_animation=&#8221;none&#8221; align=&#8221;left&#8221; width=&#8221;700px&#8221; font_size=&#8221;28px&#8221; line_height=&#8221;36px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;40px&#8221;]I help leaders make sense of complex business challenges and turn them into workable solutions.[\/vc_column_text]<style>.vcex-button.vcex_6ab3924f3d8d7{border-radius:0px;border-width:1px;border-style:solid;padding:15px 28px;margin-inline-end:14px;margin-inline-start:0px;margin-block:0px;background:#032a3b;color:#ffffff!important;border-color:#032a3b;font-size:17px;}.vcex-button.vcex_6ab3924f3d8d7:hover{color:#ffffff!important;}.vcex-button.vcex_6ab3924f3d8d7:is(.active,[aria-expanded=true],[aria-pressed=true]){color:#ffffff!important;}.vcex-button.vcex_6ab3924f3d8d7 .theme-button-icon-right{padding-inline-start:8px;--wpex-btn-icon-animate-h:3px;}<\/style><a href=\"https:\/\/crm-plus.nl\/en\/contact\/\" class=\"vcex-button theme-button align-left inline wpex-shadow-none vcex_6ab3924f3d8d7\"><span class=\"vcex-button-inner theme-button-inner wpex-flex wpex-flex-wrap wpex-items-center wpex-justify-center\">Let\u2019s talk<span class=\"vcex-button-icon vcex-icon-wrap theme-button-icon-right theme-button-icon-animate-h\"><span class=\"wpex-icon wpex-icon--bidi\" aria-hidden=\"true\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 448 512\"><path d=\"M438.6 278.6c12.5-12.5 12.5-32.8 0-45.3l-160-160c-12.5-12.5-32.8-12.5-45.3 0s-12.5 32.8 0 45.3L338.8 224 32 224c-17.7 0-32 14.3-32 32s14.3 32 32 32l306.7 0L233.4 393.4c-12.5 12.5-12.5 32.8 0 45.3s32.8 12.5 45.3 0l160-160z\"\/><\/svg><\/span><\/span><\/span><\/a> [\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab3924f4137f{font-size:36px;font-weight:600;line-height:42px;margin-block-start:0px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1790120168960 vcex_6ab3924f4137f\"><span class=\"vcex-heading-inner wpex-inline-block\">Why I founded CRM-plus<\/span><\/h2>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790120181492{margin-left: 20px !important;}&#8221; font_size=&#8221;18px&#8221; line_height=&#8221;26px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221;]I founded CRM-plus because I saw that Salesforce offered a powerful way to bridge business and IT.<\/p>\n<p>It was not about technology alone, but about translating business needs into practical solutions and making CRM truly work for organizations.<\/p>\n<p>CRM-plus grew from the belief that business and technology should reinforce each other.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab3924f41880{font-size:36px;font-weight:600;line-height:42px;margin-block-start:0px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1790119827014 vcex_6ab3924f41880\"><span class=\"vcex-heading-inner wpex-inline-block\">Background<\/span><\/h2>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790119658165{margin-left: 20px !important;}&#8221; font_size=&#8221;18px&#8221; line_height=&#8221;26px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221;]I hold a Master\u2019s degree in Electrical Engineering and started my career in the USA, in Austin, Texas \u2014 a city often described as a second Silicon Valley. It was there that sales, service and CRM became part of my DNA.<\/p>\n<p>Years later, at Accenture, I learned how to help customers through business consulting \u2014 working with complex organizations, understanding their challenges and finding practical ways forward.<\/p>\n<p>All of these experiences eventually led to CRM-plus.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><figure class=\"vcex-image vcex-module wpex-mb-0 wpex-text-center\"><div class=\"vcex-image-inner wpex-relative wpex-inline-block\"><img width=\"311\" height=\"308\" src=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1.png\" class=\"vcex-image-img wpex-align-middle wpex-p-0\" alt=\"\" loading=\"lazy\" decoding=\"async\" srcset=\"https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1.png 311w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1-300x297.png 300w, https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/Portret-1-150x150.png 150w\" sizes=\"auto, (max-width: 311px) 100vw, 311px\" \/><\/div><\/figure>[\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;2\/3&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div><style>.vcex-heading.vcex_6ab3924f42e78{font-size:36px;font-weight:600;line-height:42px;margin-block-start:0px;margin-block-end:0px;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-text-left vc_custom_1790120236981 vcex_6ab3924f42e78\"><span class=\"vcex-heading-inner wpex-inline-block\">What keeps me interested<\/span><\/h2>[vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790120244936{margin-left: 20px !important;}&#8221; font_size=&#8221;18px&#8221; line_height=&#8221;26px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221;]Today I apply all of these experiences in advisory and implementation trajectories for clients who are dealing with real business challenges. I remain driven by understanding businesses, improving them, and helping people turn ideas into practical results.<\/p>\n<p>Every new engagement brings the opportunity to learn, to see things from a different perspective, and to make a positive, lasting impact. That is what keeps me curious and motivated.[\/vc_column_text]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:50px;\"><\/div>[\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; column_spacing=&#8221;lg&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790121224985{background-image: url(https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/About-onderste-afb.png) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; row_title=&#8221;Hero&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:40px;\"><\/div><style>.vcex-heading.vcex_6ab3924f433df{color:#ffffff;font-size:42px;font-weight:500;font-style:italic;}<\/style><h2 class=\"vcex-heading vcex-heading-plain vcex-module wpex-h2 wpex-px-0 wpex-text-center vcex_6ab3924f433df\"><span class=\"vcex-heading-inner wpex-inline-block\">\u201cIf you don\u2019t move,<br \/>\nnothing changes.\u201d<\/span><\/h2><div class=\"vcex-spacing wpex-w-100 wpex-clear\" style=\"height:30px;\"><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; column_spacing=&#8221;lg&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790118313363{background-image: url(https:\/\/crm-plus.nl\/wp-content\/uploads\/2026\/09\/About-Hero.png) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; row_title=&#8221;Hero&#8221; min_height=&#8221;580px&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;none&#8221; align=&#8221;left&#8221; width=&#8221;700px&#8221; font_size=&#8221;28px&#8221; line_height=&#8221;36px&#8221; font_weight=&#8221;400&#8243; color=&#8221;#2b2b2b&#8221; bottom_margin=&#8221;40px&#8221;]I help leaders make sense of complex business challenges and turn them into workable solutions.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; content_placement=&#8221;middle&#8221; gap=&#8221;0px&#8221; equal_height=&#8221;yes&#8221; css_animation=&#8221;none&#8221; wpex_bg_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;2\/3&#8243;][vc_column_text css_animation=&#8221;none&#8221; css=&#8221;.vc_custom_1790120181492{margin-left: 20px !important;}&#8221; font_size=&#8221;18px&#8221; line_height=&#8221;26px&#8221;&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3392","page","type-page","status-publish","hentry","entry","no-media"],"publishpress_future_action":{"enabled":false,"date":"2026-09-30 08:48:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"translation_priority","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/pages\/3392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/comments?post=3392"}],"version-history":[{"count":33,"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/pages\/3392\/revisions"}],"predecessor-version":[{"id":3771,"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/pages\/3392\/revisions\/3771"}],"wp:attachment":[{"href":"https:\/\/crm-plus.nl\/en\/wp-json\/wp\/v2\/media?parent=3392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}