When CRM-plus is relevant
Complex challenges. Real people. Lasting progress.
CRM-plus works with leaders who want to move from uncertainty to clarity — and from ideas to impact.
Strategic direction
Clarify where to focus, what creates value and which choices matter most. Translate market, customer and business priorities into a practical direction for change.
Organizational change
Align processes, responsibilities, people and technology so change can actually take hold. Introduce improvements step by step, at a pace the organisation can adopt.
CRM and customer value
Use CRM to support the way your business creates customer value. Connect sales, service, information and management needs to solutions people will actually use.
Operational improvement
Simplify and redesign processes where work gets stuck, visibility is missing or responsibilities are unclear. Create practical ways of working that improve grip and execution.
From complexity to clarity
Break complex challenges into manageable pieces, test assumptions and use real business scenarios to uncover what really matters. Turn uncertainty into focused, workable choices.
A business-first process
Delivering your Success.
We combine curiosity, experience and practicality to help you make progress.
1 - Better questions
Start with the questions that reveal what is really going on. Challenge assumptions and use real business situations to get beneath the obvious symptoms.
2 - Understand
Understand the business, customers, market, value creation, people and information needs — and how the different pieces connect.
3 - Focus
Break complexity into manageable pieces and decide where change will make the biggest difference.
4 - Design
Shape practical solutions that fit the way the business really works — across process, organization, information and technology.
5 - Make it work
Introduce change step by step, create adoption and keep enough flexibility to adapt as the business evolves.
Ideas for what's next
Insights and ideas on strategy, CRM, change and leadership. View all insights
Where should change really start?
Real change does not start with solutions. It starts by identifying where friction, confusion or missed opportunities are holding the business back, and then improving the areas that matter most.
Is a better Salesforce dashboard really the answer?
When Salesforce lacks overview, the obvious response is often another dashboard. But more reporting does not automatically create more control. The real issue may lie in the way information is captured, responsibilities are organised or decisions are made.
Is low CRM adoption really an adoption problem?
Low adoption is often treated as a user problem. But what if the real issue is the process, unclear responsibilities or a CRM solution that simply doesn’t fit the way people work?
Trusted by ambitious organizations
We’ve worked with many organizations. Selected Customer Stories
Creating control and visibility during rapid growth
Rapid growth had made it difficult for RetailConnect to maintain overview and control. We connected projects, orders, work in progress and store procedures in Salesforce, with invoicing flowing through to Exact Online.
Building the commercial foundation for Ocean Outdoor Germany
When Ocean Outdoor launched its German business, we helped build the commercial processes and Salesforce foundation from the ground up — combining practical selling processes, complex discount structures and management reporting in one workable solution.
Creating one commercial way of working after a five-company merger
After five companies merged, Logistyx needed one commercial way of working. We helped harmonise the sales process and translate it into a practical Salesforce solution that created clarity across the new organization.
Founder-led. Focused on what matters.
CRM-plus is led by Frank, an experienced advisor who combines strategic insight with a practical, down-to-earth approach. With a background in business, technology and change, Frank helps leaders make sense of complexity and turn it into progress.
“I believe progress starts with a better conversation.”
Frank
Founder CRM-plus
Have a business challenge worth solving?
Let’s have a conversation. Get in touch to explore how CRM-plus can help you move forward.